An omni-channel CRM that integrates into land-based systems to ensure centralized player intelligence with single customer profiles and by launching smart promotions based on customer habits and preferences.
- Integrates all customer spending and behavioral data across multiple touchpoints and channels
- The Award Engine evaluates eligibility in real-time and issues rewards in the form of bonuses, loyalty and/or prizes
- Alerts casino personnel for player interaction on the casino floor through a dedicated mobile interface (greet player or award comps)
- Displays all activity information via pre-defined customer pages on web or mobile app to monitor recent offers, messages, prizes and loyalty updates
- Campaigns and targeted offers are communicated via multi-channel messaging using e-mail, SMS, web or push messages